User Focus

We always keep our users foremost in our minds,
no matter the constraints.
We seek to understand their core challenges
and deliver value that exceeds both user expectation
and imagination.

Action Guidelines

• Let's not limit ourselves by holding only a service provider point-of-view. All our discussions should be centered on users in order to provide valuable services.

• Let's make efforts to stay close to our users so we correctly understand their ever-changing needs and struggles.

• Let's free ourselves from preconceived notions and business constraints. By working through everything necessary, we can deliver the best to our users.

• Let's always think in the medium- to long-term, providing sustainable services that continue to deliver true value to our users.

Tech & Design

We believe that technology and design
can truly make a difference in the world.
By leveraging the best of both,
we can bring new value to our users
and move society forward.

Action Guidelines

• Let's provide services that achieve convenience (functional value) and offer experiences that bring our users joy (emotional value).

• Let's all be eager to learn about technology and design, and let's apply it to all aspects of our daily work, including product development, operations, communication, etc. Keep in mind that technology and design are not just for engineers and designers.

• Let's use data to gain a deeper understanding of each individual user. This will help us create products that surprise and excite people. Bringing new value to our users starts from maximizing data's potential.

Fairness

We vow to be fair, honest and open-minded
in every interaction with our stakeholders.
This includes our users, employees, shareholders,
and society as a whole.

Action Guidelines

• Let's maintain sincerity with our stakeholders to build trust with them, as we couldn't do what we do without their support. 

• Let's always strive to keep an open awareness when communicating our thoughts and visions, and listen sincerely when others are sharing too.

• Let's move society forward with our stakeholders, empowering them with the spirit of "let's make it together.

Speed

We make speedy decisions, take immediate action,
and accomplish things in the shortest time.

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Action Guidelines

• Let's bring value to users in the fastest possible time by striving to increase the speed of our processes and make improvements.

• Let's clearly define "Who, What, and When" for every task, and challenge ourselves to accomplish things in the shortest amount of time.

• Let's make decisions and take action on them quickly, especially when waiting won't yield new information.

• Let's consider how easy it would be to backtrack on decisions. If we can reverse course easily, it's better to just get started.

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Professional

We aim for high standards of professionalism.
We strive to grow and achieve the best results.

Action Guidelines

• Let's take ownership in our work, bringing our best efforts to achieve outcomes we can be proud of.
  

• Let's be thorough in everything we do. Even the smallest and most mundane tasks deserve care and attention.

• Let's always be curious, and keep learning with humble hearts.

• Let's keep raising our standards and aim to be a globally-minded team of top-skilled professionals.

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Teamwork

We approach our work with a team-oriented mindset
to reach our goals.One for all, all for one.

Action Guidelines

• Let's make it together as a team and motivate each other to achieve the best outcomes.

• Let's always see the bigger picture, and think about what we can do as individuals for our common goals.

• Let's all get involved in recruitment, and be optimistic about welcoming the best and brightest to our teams.Let's keep our standards high and aim to be a globally-minded team of top-skilled professionals.

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Respect

We strive to always be thankful, respectful,
and sincere towards everyone.

Action Guidelines

• Let's respect and appreciate all our stakeholders, including our coworkers.

• Let's hold discussions in a healthy way, even in times of disagreement, to reach the best outcomes together. We should be sincere in our efforts to understand others' perspectives.

• Let's give constructive feedback in a positive, respectful way to help each other and our business grow. 

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Evolution

We strive to continually evolve
because we know the world around us is constantly changing.

Action Guidelines

• Let's keep a fresh, open mindset without limiting ourselves to our biases and past successes. This will help us take on new and unprecedented challenges.

• Let's see failure as an opportunity to learn. Challenging ourselves without fear of failure is what leads us to success.

• Let's always challenge ourselves to create new products, services, and businesses without fearing cannibalization within the Money Forward Group.

• Let's be proactive in improving and "evolving" ourselves and our services.

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Fun

Enjoy work, enjoy growth, and enjoy life.

Action Guidelines

• Let's enjoy even the challenging times together, and share the joy of delivering value to our users.

• Let's make the time we spend together more meaningful by celebrating each other's growth and inspiring each other in positive ways.

• Let's enjoy moving society forward together with all our stakeholders.

• Let's enrich our lives by bettering our skills and selves through our work.